Shyne Clean - Modern cleaning service for commercial clients.

UX Research
Product Design
Design System
Prototype
Front-end Development
Overview
Designed a modern, user-friendly marketing site for a commercial cleaning service, focusing on intuitive design and clear, engaging content to attract and convert professional clients. This project highlights my ability to create compelling digital experiences that effectively communicate brand value.
Role
Design Lead
Date
2023
Screenshot of Shyne Clean's homescreen.Screenshot of Shyne Clean's homescreen.

Challenges

Complex Service Offerings: The company offers a wide range of cleaning services, making it challenging to present information concisely.
Competitive Market: The site needed to stand out in a crowded market where many businesses offer similar services.
User Engagement: The goal was to engage users quickly and guide them toward conversion actions like inquiries or service bookings.
Empathize
person
User Interviews
Interviewed commercial clients to gain insight on their pains and needs to improve their business' quality of cleanliness.
supervised_user_circle
Stakeholder Interviews
Engaged with the company’s sales and customer service teams to collect insights on client inquiries and challenges.
Define
map
Affinity Map
Organized and synthesized research findings to identify patterns and key user needs.
problem
Problem Statement
“Clients need a straightforward way to understand and access commercial cleaning services because they lack time to navigate complex websites.”
Screenshot from Shyne Clean's site.Screenshot from Shyne Clean's site.
Ideate
neurology
Brainstorming
Facilitated sessions to explore creative design concepts and content strategies without judgment.
route
User Journey
Visualized the steps potential clients might take on the website, identifying key touchpoints, motivations, and pain points.
Prototype
view_quilt
Wireframing
Developed low-fidelity wireframes to outline the site’s layout and navigation structure.
preview
Hi-Fi Prototype
Created detailed prototypes using Figma to visualize the user interface and interactions.
Screenshot from Shyne Clean's site.Screenshot from Shyne Clean's site.

Outcomes

Increased Engagement: The new site design resulted in a 32% increase in user engagement metrics, such as time on site and page views.
Higher Conversion Rates: The streamlined user journey and clear calls to action led to a 21.2% increase in inquiries and bookings.
Enhanced Brand Perception: Client feedback highlighted improved brand perception, with users noting the site’s professionalism and ease of use.
Test
labs
Usability Testing
Conducted sessions with a sample of target users to observe their interactions with the prototype.
design_services
Iterative Design
Made necessary adjustments to optimize usability and engagement based on testing results.
Develop
code
Webflow
Utilized Webflow to develop the website, taking advantage of its visual development platform to translate high-fidelity designs into functional web pages.
responsive_layout
Responsive Design
Focused on creating a responsive design that adapts seamlessly to various screen sizes and devices, from desktops to smartphones.

Stride - Simplified item logging for household movers.

UX Research
Product Design
Design System
Prototype
User Testing
Overview
Designed the flagship Stride app to simplify item logging for household movers, focusing on a streamlined and intuitive user experience. This project demonstrates my ability to create efficient and user-friendly digital solutions for complex tasks and legacy systems.
Role
Design Lead
Date
2023
Screenshot from Stride's app.Screenshot from Stride's app.

Challenges

Complex Workflows: Movers needed a tool that could handle the intricacies of item logging without adding complexity.
Legacy Systems: The existing systems were outdated, making it difficult to adapt to new technology.
User Adoption: The app had to be intuitive enough for quick adoption by movers with varying levels of tech experience.
Empathize
person
Shadowing
Spent time observing movers during their workday to gain firsthand insights into their processes and challenges.
supervised_user_circle
Workshops
Conducted workshops with movers to discuss their needs and brainstorm potential solutions collaboratively.
Define
auto_stories
User Stories
Created user stories to capture specific needs and expectations from the app.
route
Journey Map
Developed detailed journey maps to highlight user interactions and bottlenecks in the current logging process.
Screenshot from Stride's app.Screenshot from Stride's app.
Ideate
neurology
Brainstorming
Facilitated sessions to explore creative design concepts and content strategies without judgment.
home_repair_service
Design Charettes
Held collaborative design workshops with stakeholders to brainstorm and sketch multiple ideas rapidly.
Prototype
view_quilt
Wireframing
Developed low-fidelity wireframes to outline the site’s layout and navigation structure.
preview
Hi-Fi Prototype
Created detailed prototypes using Figma to visualize the user interface and interactions.
Screenshot from Stride's app.Screenshot from Stride's app.

Outcomes

Increased Efficiency: The app reduced item logging time by 27.4%, allowing movers to focus more on their core tasks.
High User Adoption: Achieved a high adoption rate among movers, with positive feedback on ease of use and functionality.
Legacy System Modernization: Successfully modernized legacy systems, enhancing data accuracy and accessibility.
Test
labs
Usability Testing
Conducted sessions with a sample of target users to observe their interactions with the prototype.
design_services
Heuristic Evaluation
Engaged UX team members to review the prototypes against usability principles and identify issues.
Handoff
draw
Design Specifications
Provided detailed design specifications, including dimensions, colors, typography, and interactions, to ensure accurate implementation.
groups
Collaboration Sessions
Conducted joint meetings with development teams to discuss design details, answer questions, and address any potential issues.

Dental Dash - One platform for dental office back-end.

UX Research
Product Design
Design System
Prototype
User Testing
Overview
Designed both the marketing site and the dashboard for an all-in-one platform that streamlines dental office back-end operations. This project showcases my expertise in creating cohesive and user-centric designs that enhance functionality and user engagement.
Role
Design Lead
Date
2023
Screenshot from Dental Dash's app.Screenshot from Dental Dash's app.

Challenges

Complex Functional Requirements: The dashboard needed to manage a wide range of back-end operations, requiring a user-friendly interface that could handle complex functionalities.
Brand Consistency: The marketing site and dashboard had to maintain a cohesive look and feel, reinforcing the brand’s identity while addressing different user needs.
User Engagement: The marketing site needed to effectively attract and convert potential users, while the dashboard had to engage users by simplifying and optimizing their workflow.
Empathize
person
User Interviews
Conducted interviews with dental office staff to gain insights into their daily operations and challenges.
analytics
Competitive Analysis
Analyzed competitors’ platforms to understand industry standards and identify opportunities for differentiation.
Define
supervised_user_circle
User Personas
Created detailed personas representing the target users of both the marketing site and dashboard.
problem
Problem Statement
"Dental offices face significant challenges in managing their back-end operations efficiently. These challenges include disorganized appointment scheduling, cumbersome billing processes, and difficulty in tracking patient records."
Screenshot from Dental Dash's app.Screenshot from Dental Dash's app.
Ideate
home_repair_service
Design Charettes
Facilitated collaborative design workshops with stakeholders to brainstorm and sketch multiple ideas for both the marketing site and dashboard.
map
Affinity Map
Organized and categorized ideas into themes to identify key focus areas for the designs.
Prototype
view_quilt
Wireframing
Created wireframes for both the marketing site and dashboard to explore layout and interaction ideas.
preview
Hi-Fi Prototype
Developed interactive mockups using Figma to simulate the user experience and gather feedback.
Screenshot from Dental Dash's app.Screenshot from Dental Dash's app.

Outcomes

Increased Engagement: The marketing site successfully attracted and converted leads, resulting in a significant increase in platform sign-ups.
Enhanced Usability: The dashboard’s intuitive design led to improved user satisfaction and efficiency in managing dental office operations.
Brand Cohesion: Maintained a cohesive brand experience across both the marketing site and dashboard, reinforcing Dental Dash’s identity and value proposition.
Test
labs
Usability Testing
Conducted usability tests with dental office staff for the dashboard and potential users for the marketing site to identify issues and areas for improvement.
design_services
Feedback Sessions
Held feedback sessions with stakeholders and users to discuss findings and iterate on design solutions.
Handoff
draw
Webflow
Utilized Webflow to develop the marketing website, but handed off more technical development for the dashboard to the engineer team.
groups
Collaboration Sessions
Conducted joint meetings with development teams to review design details, address questions, and ensure alignment.

Ticketpass - Your all-in-one event purchasing app.

UX Research
Product Design
Design System
Prototype
User Testing
Overview
Ticketpass is more than an event purchasing app; it offers a seamless experience with no service fees, Spotify & Apple Music integration, and the ability to discover new artists, news, and live concerts. This project showcases my skills in designing a feature-rich, user-centric app that enhances the overall event discovery and purchase process.
Role
Design Lead
Date
2023
Screenshot from Ticketpass's app.Screenshot from Ticketpass's app.

Challenges

Feature Integration: Incorporating multiple features such as Spotify and Apple Music integration while maintaining a seamless user experience.
User Engagement: Designing an app that not only allows for easy ticket purchasing but also encourages exploration and discovery of new music and events.
No Service Fees: Implementing a ticketing process that eliminates service fees, which required a different approach to revenue generation and user experience.
Empathize
person
User Surveys
Distributed surveys to collect data on user preferences for event discovery, ticket purchasing, and music integration.
analytics
Competitive Analysis
Analyzed existing event and music apps to identify industry trends and gaps in the market.
Define
supervised_user_circle
Journey Map
Mapped out user journeys to understand the steps users take from discovering events to purchasing tickets and integrating with music services.
problem
Problem Statement
Users are frustrated with hidden service fees, fragmented event discovery, and lack of integration with music services by providing a seamless and transparent ticket purchasing experience.
Screenshot from Ticketpass's app.Screenshot from Ticketpass's app.
Ideate
home_repair_service
Sketching
Created sketches of potential user interfaces and interactions to explore different design approaches.
map
Affinity Map
Organized ideas into categories to identify key themes and focus areas for design.
Prototype
view_quilt
Wireframing
Developed wireframes for key screens and interactions to establish the layout and functionality.
preview
Hi-Fi Prototype
Created high-fidelity prototype to visualize the final design and user experience.
Screenshot from Ticketpass's app.Screenshot from Ticketpass's app.

Outcomes

Enhanced User Experience: Users appreciated the seamless integration with music services and the fee-free ticket purchasing process, leading to high satisfaction.
Increased Engagement: The app’s discovery features successfully engaged users, encouraging exploration of new artists and events.
Positive Feedback: Received positive feedback for the app’s intuitive design and comprehensive feature set, which effectively addressed user needs.
Test
labs
Usability Testing
Conducted usability tests with a range of users to identify and address any issues in the app’s design and functionality.
design_services
A/B Testing
Tested different versions of key features, such as the integration screens and event discovery tools, to determine the most effective designs.
Handoff
sentiment_dissatisfied
Project Cancelled
The project was cancelled due to a decision by leadership to shift priorities and allocate resources to other initiatives. Despite the progress made in the design phase, the project was halted before the handoff to development could be completed.

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